Since the advent of the Internet, marketing has changed for companies, businesses, and corporations of all sizes. Because people use the Internet to gain access to the bulk of the information needed for daily activities, businesses should shift their focus to Internet marketing and how it can benefit the growth of their business in the long run. There are a lot of different techniques that are used by businesses that take advantage of different resources online that people use most often. One tool that has been around for a long time and is continually changing is the search engine. Depending on where your company lands in the lineup of the search result greatly affects how much business you will receive from that traffic. Data shows that the lower you are on the search results, the less likely people will click on your link. More specific studies also show that most people do not move beyond the fifth search result because they usually find what they?re looking for in the first 3 links. This makes it more important than ever to rank higher.
For local businesses that feel they are immune to the effects the Internet has had on the world, it is time to wake up and realize that Internet marketing is the future. Because phonebooks are being used less and less, it is important for local search keywords to be incorporated into your webpage so that you are easily found. One of the best techniques for building a strong presence online and in the search engines is through search engine optimization. Also commonly known as SEO, this technique creates a network of back links that naturally push your webpage to the top of search results. Through the use of hyperlinking and keywords, you can make sure that every search made in relation to your industry will be traffic that will translate into new business.
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Source: http://www.fontainevillage.com/internet-marketing-for-small-businesses/
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