Are Business Cards Obsolete? | Business Direct Marketing Blog

It seems that most business today is conducted digitally. In fact, small businesses are emphasizing online marketing at a rapidly increasing rate. However, despite all the benefits that technology solutions provide to emerging companies, there still is no substitute for doing business face-to-face. And for many service professionals, including those in HVAC, business cards are instrumental in promoting their companies.

Business cards are an excellent choice for service-based companies for several reasons. Their small size is conducive for easy distribution on work sites. They can include all kinds of contact information. Perhaps most importantly, they serve as a concrete reminder of the service they offer to their customers. Likewise, the customers have a handy resource they can use for future reference.

Oftentimes business cards are the first printed material someone receives from your company. As with any collateral, a unique business card will be more memorable than a standard, white one. Your business cards should match your brand, using consistent colors and logos. ?Some tips for making your business card stand out from the rest:

• Layout.?Try a portrait layout instead of the standard landscape layout.
• Two-sided.?Business cards have two sides, and there?s no reason why one side has to be blank. Include additional information about your company?s services, mission or a special offer on the reverse.
• Folded. Making your business card a folded piece provides a blank slate on the interior for notes. ?A folded card will also stand out by standing up on a prospect?s desk.
• Materials.?Papers can be plain or textured, glossy or matte. Or use materials other than paper, such as metal and magnets, to really make your card unique.

In terms of content, there are many ways that you can individualize your business cards. Contact information, such as your company?s physical address and website, is a necessity. Including?social media?icons is a great way to?cross-promote?your company. Adding a headshot lends them an extra personalized touch. However, be cautious with the amount of information you include; too much may require a tiny font and appear cluttered.

Even with the move to digital communications, business cards are here to stay. Making your business cards unique and informative will ensure that they are kept ? instead of being placed in the trash.?Promote yourself and a clear message and your business cards may just become one of the most effective marketing pieces in your?toolbox.

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